CJ Watson oversees the company’s national sales team and brings nearly 20 years of CPG experience in category management, pricing strategy, and trade marketing analytics. He has been very involved with NACS throughout his career, serving on the supplier board for a full 4 year term.

CJ’s professional experience includes senior leadership experience at JUUL Labs, Sam’s Club, Anheuser-Busch, and InBev International, where he has been a constant champion of driving a consumer and customer-centric approach to trade marketing development and execution.

CJ earned a Master of Business Administration (MBA) from the Warrington College of Business at the University of Florida, and holds a Bachelor of Science (BS) in finance from University of Missouri.