Jimmy Allen joined the company in July 2023, bringing over 25 years of experience in the consumer packaged goods (CPG) industry, with a strong focus on beverage sales and Direct Store Delivery (DSD). His career is evenly split between distributor and supplier roles, giving him a comprehensive understanding of the DSD landscape. He has worked extensively in beer, wine, and non-alcoholic distribution, gaining invaluable insights from the distributor’s perspective. On the supplier side, he has successfully aligned programs, execution strategies, and brand development initiatives to drive market growth.

Jimmy has played a key role in expanding brands such as XingTea, Calypso Lemonades, and BIOLYTE. His expertise in route-to-market strategies and distributor partnerships continues to fuel expansion, enhance efficiency, and accelerate sales growth in the field.