Natalie Gershon is a seasoned executive with over 16 years of experience in the consumer packaged goods (CPG) and beverage industries. She has consistently driven brand growth and innovation, managing brands from $3 million to over $100 million in revenue.

Her expertise spans numerous beverage categories, including soda, mixers, sparkling water, tea, energy drinks, beer, hard seltzers, and ready-to-drink cocktails. Natalie’s strengths include building compelling brand identities, leading product development, and implementing strategic positioning to capture market attention and consumer loyalty. Her skill set extends to digital and trade marketing, where she utilizes social media, SEO, and e-commerce to elevate brand presence and consumer engagement. She is also known for her leadership in cross-functional teams, fostering collaboration and a strong company culture. Currently, as the Senior Vice President and Chief Marketing Officer at Vivazen, she focuses on promoting natural, plant-based wellness solutions.

Previously, she held key leadership roles at companies like Three Notch'd Brewing, Boulevard Brewing Company, and PeaTos. Driven by a commitment to efficiency, strategic partnerships, and continuous innovation, Natalie’s approach to brand development is rooted in creating meaningful and lasting consumer experiences.